Apple Goes on the Offensive as iPhone Sales Slip in Its Biggest Overseas Market

Apple Goes on the Offensive as iPhone Sales Slip in Its Biggest Overseas Market


Updated Jan. 16, 2024 4:48 am ET

Apple is offering rare discounts in China, including on its latest iPhones, in a bid to beat back growing competition in the high-end market from rivals.

The tech giant is running a promotion from Thursday through Sunday in China in which it is cutting the price of iPhones by the equivalent of up to $70. Other products will be discounted by up to $110. The promotion comes ahead of the weeklong Lunar New Year holiday beginning Feb. 10, a customary gift-giving season in China.

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