As the mercury soars across the country, Indians are seeking refuge in online shopping instead of stepping out, states an e-retail company. The e-retailer has also revealed consumer trends across the country.
Health and wellness
As heatwaves swathe the subcontinent, India prepares to beat the heat by maintaining internal well-being and overall health by incorporating necessary lifestyle changes. Hydration is the armour against the torrid winds, subsequently, the demand for fruit juices grew by more than 1.5x between February to March and over 1.6x growth was witnessed in the ‘fruit juices’ vertical year on year. An increase was recorded in the demand for water bottles, utility products; quirky designs with motivational quotes were launched to aid this demand.
Beauty and skincare
Blazing gusts can take a toll on the skin, while SPF is proven to act as a shield to prevent it all. Increased awareness about sun damage ensured a two-fold growth in demand for SPF- based compacts, foundations and perfumes. Age-old superficial formulations remained in the shade as skincare-infused formulations witnessed a significant demand. These multi-benefit products with new cooling ingredients like watermelon extract and other water and fruit-based products recorded more than 1.4x growth in demand. While there was a 2x increase in demand for sunscreens, an unprecedented inclination towards oil-based sunscreens was also observed. Easy-to-re-apply solutions like spray sunscreens and powder sunscreens were introduced to the consumers. Fashion
According to the rating agency ICRA, the domestic air passenger traffic for FY 2023 is predicted to reach the pre-pandemic levels seen in FY 2019. As the ‘revenge travel’ trend becomes routine in 2023, vacations call for OOTDs to be on point. This season, 250+ swimwear styles are in vogue. Neons and floral prints are high on the wish lists, charting 40%+ growth in demand. Sunglasses and hats marked an uptick of 20% this season, while the travel accessories segment saw an uptick of 45% compared to last year, with suitcases, backpacks and travel organisers being the most bought products on the platform. Increased awareness through social mediums and trend jacking drove demand in T2+ regions and 575 orders were placed every minute. With D2C brands largely dominating the skin-care segment, 100+ homegrown brands expanded their portfolio on the platform.
The survey was conducted by Flipkart.
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