Prada’s $3,650 dress mocked for resembling ‘Travelodge towel’

Prada’s ,650 dress mocked for resembling ‘Travelodge towel’


This outfit has people throwing in the towel.

Prada’s $3,650 mini dress is being mocked online, with many savagely comparing the frock to a towel or curtains.

The Prada strapless satin and pongé mini dress in “iron gray,” part of the spring-summer 2023 collection, is described by the brand as having a “wrinkled finish that recalls a sheet of paper.”

But ruthless fashion fans think it more closely resembles a bath towel, with one critic calling it a “Travelodge towel” and another saying it looks like the model just stepped out of the shower.

“Available in size, Travelodge towel only,” joked one Facebook user in a now-deleted comment.

“It’s giving me ‘Wrap something around you to answer the door’ vibes,” added another.

“Made from spare curtain material,” chimed in a third person.

One commenter said they couldn’t stop laughing at the dress, while another said it “looks like an elephant hoof.”

Despite its hefty price tag and puzzling design, the garment is already sold out on the official Prada site, but a longer version in “granite grey,” which costs $4,100, is still available.

The item’s description said the strapless silk dress was meant to be both “raw and sensual.”

“In an emulsification of contrasts, the Spring Summer 2023 collection explores the interrelationship between the raw and sensual, delicacy and roughness,” the brand’s website reads. “This strapless satin and pongé dress expresses a sense of apparent accidentality through its stark construction, with creased made through a wrinkled finish that recalls a sheet of paper.”


The Prada strapless satin and pongé mini dress costs a whopping $3,650.
Jam Press/Prada

“In an emulsification of contrasts, the Spring Summer 2023 collection explores the interrelationship between the raw and sensual, delicacy and roughness,” reads the item’s description on Prada’s website.
Jam Press/Prada

The frock has been the subject of several jokes on Facebook by saying the wearer would look like they just stepped out of the shower.
The frock has been the subject of several jokes on Facebook.
Jam Press

“It’s giving me ‘Wrap something around you to answer the door’ vibes,” one person joked.
Jam Press/Prada

The Post has reached out to Prada for comment.

In a statement to Vogue magazinethe minds behind the Italian fashion house explained their vision for the spring 2023 collection, which included the mini dress.

“There is a sense of the life of women,” co-creative director Miuccia Prada said. “Life and humanity crafts the clothes — not superficial embellishment, but traces of living, leaving marks. This idea of clothes shaped by humanity excites us.”

“More than any other collection, this one is filled with different views … different bodies of work, within a single body of work — shifting between disparate form languages,” added the brand’s other co-creative director, Belgian designer Raf Simons.

It’s not Prada’s first baffling design to raise eyebrows, of course. The brand’s latest high-fashion offering, $795 winter puffer coats for dogsalso got tongues wagging.



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